What is Digital Transformation?
Whether you're using Amazon Prime, having your dog food shipped by Chewy (so you don't have to carry that stinking bag in from the car), or literally automating your entire life so you can stay afloat, while keeping your career you worked so hard for and raising your sweet babies to be lovely human beings -YOU ARE AN INTRIGAL PART OF THE CHANGE. In the tech biz - we call this 'digital transformation'. The short definition of this is simply providing information, product, service better and faster to the end user or consumer through the use of technology. Click 'buy' - get the customer service you desire and move on with your day.
I study this every day - I have long been interested in this transformation the world is going through and am excited by the prospects. For those of you who don't know me, I have a long career in technology, automating processes and selling to provide customers with outcomes. I have been blessed with an incredible view into many organizations, how they work, what they do, and how they are changing in light of this thing we've labeled the 'digital transformation'.
In a nutshell, here are the drivers OF DIGITAL TRANSFORMATION from the world we know/knew :
1.) Busy is the new normal (not enough hours in the day).
2.) Technology is rapidly evolving (who can keep up - will robot's take our jobs?).
3.) People can buy from anywhere - literally from their phone.....competition is steep and accessibility is key. If you don't have time to go to the store - there is another way...so you don't go to the store anymore.
4.) The amount of responsibility on us is greater than ever (we check out our own groceries for goodness sake!) and as a result...we can't find our keys 90% of the time, we're shocked at the lack of customer service there is when things don't go right, and we're left to manage what feels like EVERYTHING on our own.
Being a Mom Means Being Busy (and tired).
Can you relate? This is REAL. It often feels like the weight of the world is on our 'mom' shoulders we're worn out, we're frustrated, but we are far more powerful as a group and demographic than we give ourselves credit for (we spend the majority of the money, fold the clothes, go to work, unload the dishwasher, buy household items, pay the bills, look pretty on date night and ARE the B2C customers people are spending billions to target). While corporations are paying big bucks to track 'customer journey's' (our lives) - we're living them. While traditional corporations are building infrastructure to support mobile work, corporate freedom, and collaboration - the opportunities are at our fingertips.....all of us have seen the success of our friends or have been tapped on the shoulder to sell something (Rodan and Fields, Stella and Dot, Mary Kay, Lularoe, Matilda Jane etc).
Why are we so hesitant?
What if I told you that many of these social selling companies were considered the disruptors? The disruptors that were taking considerable business from traditional businesses AND fulfilling the models that traditional businesses are still trying to put in place (unlimited PTO, diverse workplace, work from home, crowd sourcing)?
Do you miss your friends - because they've become second fiddle to everything else in your life? Do you wish you had a tribe to go out and conquer with? What if you could make money at the same time? What if you could have your current job AND this financial and community fulfillment (billionaires call this PORTFOLIO DIVERSIFICATION...hint hint).
What if I told you that a future in social selling could actually set you up for success both from an emotional (building comradery, community and support) as well as set you up for a future where social influence and network has incredible value because of new technology....(and, oh by the way, boost your happiness and fulfillment).
So Why Not?
What if I also told you that the limiting factors are biased media bunk. 'Saturation,' 'Competition,' blah blah blah....seriously, has the world never seen a competitive market before? I mean last time I checked - and shopped for bread - there was Sara Lee, Bunny and Wonder....I picked one based on price, quality, and placement. This notion that there is only room for one 'mom run business' in the market is crazy town. Do you have a friend who has wildly succeeded in a social selling? Does her success breed equal amounts of jealousy and interest for you when you see her posts at night when you're surfing facebook?
So leave me a comment, tell me your truth - why haven't you started selling in you free time? What scares you about it? If you have - what do you sell? Why do you love it? What has it done for your family?
9/23/2018 11:46:34 pm
I have a few mom friends who sell Paparazzi and Color Street and see that they have some great success with that.I think these things are great ideas but what scares me about it is not having enough of a customer base in a social media platform that has been saturated with a lot of these businesses. I think that those who do it and are successful at it are amazing. I guess my fear is that I won't be "popular" enough to sell these things and make a profit in it as well. These business opportunities are amazing especially the amount of things you can now sell from home on your own time and I buy from quite a few of them. I will turn to my friends small businesses long before I will go to a Target or any other large corporation to buy specific things I need to save time and money. I hope that these businesses continue to grow and yes if I could get over my fears of not being able to make it in the market I would definitely do it! As a mom our time is extremely valuable and being able to do so much from home makes it so much easier especially when you also work and try hard to make ends meet!
9/24/2018 10:19:58 am
I LOVE this!!! I love that you have an “outsiders” view to the disruption we (Rodan + Fields) are causing in the marketplace and you acknowledge it positively! Why do I love it?...It’s literally changed my life!!! I no longer work full time....I’m home with my family. My husband was able to quit his corporate job and open his own business and we just built our forever home....All because of R+F!!! And the best part is that via social selling, I am able to help other people do the same!!!
9/25/2018 01:31:46 pm
I have often pondered this question too. I have a corporate job that keeps me away from my kids, friends and family for more than 50 hours a week. My husband has a corporate job that has him traveling all the time. I am a "single" married parent, running kids to an insane amount of sports, checking homework, cleaning the house, making dinner, remembering to send in the lunch money, etc while taking care of my employees at the same time. Often times I feel like I am drowning and failing! Just thinking about it makes me exhausted. That is what I am, exhausted! I would love to do social selling but I am afraid that others' have already saturated the market and I would just be another one of "those" on FB, Instagram, Pinterest selling something. I also do not feel like I have the time. I barely have time feed the dog (yes, sometimes I forget about poor Lucy!) I am not the pushy salesperson either. If someone says no then I move on. I am also a skeptic. Does social selling actually work? Like really, you can pay your bills and more? I have a pretty good income, I am free to buy whatever I want and I do not want to give that up! I guess I just need to learn more about it before I make an honest opinion.
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